Flat rate insertion charges include one color (black) printing, mailing/postage. Prices are based on the advertiser supplying composed film. Advertise in more than one region and receive a 10% discount. Discount applies to black & white flat rate insertion only.

“Snow-Pak has proven to be one of the most efficient ways to reach the greatest amount of
well-targeted customers. We are extremely pleased with our results. Count us in for next year."

Mary Woolwine
Advertising Director
Winter Park Resort

--Flat Rate Insertion

	California	Florida	Texas	Illinois	New York	All Five Markets
	Circulation	Circulation	Circulation	Circulation	New Jersey	Circulation
	40,000	40,000	70,000	40,000	70,000	260,000

Flat rate insertion charges include one color (black) printing, mailing/postage. Prices are based on the advertiser supplying composed film. *Advertise in more than one region and receive a 10% discount. Discount applies to black & white flat rate insertion only.

1 Card Flat Rate

$2,362

$2,362

$4,133

$2,362

$4,133

$13,817

*($1,535. Savings)

--Per Inquiry Insertion

	California	Florida	Texas	Illinois	New York	All Five Markets
	Circulation	Circulation	Circulation	Circulation	New Jersey	Circulation
	40,000	40,000	70,000	40,000	70,000	260,000

The Per Inquiry program lets you participate, and only pay for the response generated. The $2.95 rate is applied to each card returned by the skier. The maximum response cost is capped so you can budget accordingly. No minimum! A win-win opportunity! Price includes B&W printing, mailing, plus Snow-Pak’s postage permit, and your respondents names provided to you via e-mail or on peel & stick labels. The advertisers’ offer must be approved by the publisher to receive “per inquiry” rates.

1 Card Per Inquiry

$2.95

$2.95

$2.95

$2.95

$2.95

$2.95

Capped at 2,890

Capped at 2,890

Capped at $5,057

Capped at 2,890

Capped at $5,057

Capped at $18,784

--Color Insertion

	California	Florida	Texas	Illinois	New York	All Five Markets
	Circulation	Circulation	Circulation	Circulation	New Jersey	Circulation
	40,000	40,000	70,000	40,000	70,000	260,000

Color insertion charges are the same if you advertise in all five markets or just one, unless you have a different card in each state. Bleeds are offered on four color cards only and are in addition to the color insertion charges. Call for bleed prices. Prices are based on advertiser supplying composed film.

Second Color

$254

$254

$254

$254

$254

$254

Four Color Process

$547

$547

$547

$547

$547

$547

--Production Prices

	California	Florida	Texas	Illinois	New York	All Five Markets
	Circulation	Circulation	Circulation	Circulation	New Jersey	Circulation
	40,000	40,000	70,000	40,000	70,000	260,000

Snow-Pak can design your advertisement according to your specifications. Prices are on a per card basis.

Layout, design and pre-press (B&W)

$236

$236

$236

$236

$236

$236

Layout, design and pre-press (2 color)	$258	$258	$258	$258	$258	$258
Layout, design and pre-press (4 color process)	$440	$440	$440	$440	$440	$440

--Snow-Pak Postage

	California	Florida	Texas	Illinois	New York	All Five Markets
	Circulation	Circulation	Circulation	Circulation	New Jersey	Circulation
	40,000	40,000	70,000	40,000	70,000	260,000

The use of Snow-Pak’s Business Reply Permit includes return postage and data entry of skiers name/address.This skier data is provided to you via e-mail or on peel & stick labels weekly. A re-cap disk is provided at the end of the season. If the advertisers use their own reply permit this cost does not apply.

Business Reply Permet (additional per state)

$528

$528

$924

$528

$924

$3,432

“Snow-Pak has been a great marketing tool for our resort. With very little advertising dollars invested,
we’ve reached tens of thousands of skiers and generated well over 1,500 inquiries.
With this type of response Snow-Pak is one of the most cost effective marketing programs."

Brian Rowe
Advertising Manager
Snowshoe Resort